Primary Focus
SendPhoto
Client gallery delivery
Format
Portfolio site + workflow tools
Direct comparison
SendPhoto vs Format
Compare SendPhoto vs Format for client galleries, website building, workflow tools, pricing, and delivery fit. See when a delivery-first tool beats a portfolio platform.
SendPhoto is usually the stronger fit for lower-cost, delivery-first galleries without needing a portfolio builder.
Format is usually the stronger fit for photographers who want website, client galleries, and workflow tools in one platform.
Last reviewed March 21, 2026
SendPhoto is our product
Verify vendor pricing before purchase
As of March 21, 2026
The quick read
This is not a feature-count contest. It is a fit check for what happens after the shoot is ready to send.
Decision summary
Read the comparison by workflow fit
Choose SendPhoto for simpler client delivery. Choose Format when your website and client workflow need to live in the same platform.
Use SendPhoto for
Delivery-first photographers
Use Format for
Photographers who want site + galleries together
Portfolio
Workflow
Website Builder
SendPhoto
Use your existing site
Format
Built-in portfolio website
Client Galleries
SendPhoto
Yes
Format
Yes
Delivery Controls
SendPhoto
Passwords, expiration, download quality
Format
Passwords, favoriting, downloads
Workflow Extras
SendPhoto
Keep admin tools separate
Format
Portfolio, workflow, and selling tools
Entry Pricing
SendPhoto
Included account / paid plans from $3/mo
Format
From $100/year
Best For
SendPhoto
Delivery-first photographers
Format
Photographers who want site + galleries together
Format pricing and feature details are dated review notes. Verify vendor pricing before purchase.
What SendPhoto includes
The delivery workflow is broader than the share link
SendPhoto includes organization, access control, download rules, watermarking, and mixed media support for working photographers.
Collections and Gallery Structure
Organize one delivery into collections so clients can browse grouped sets without multiple links.
Passwords, Expiration, and Cleanup
Protect galleries with passwords, set share expiration, and manage delivery lifecycle controls.
Download Quality and ZIP Control
Enable or disable downloads, choose delivery quality, and support full-gallery or collection downloads.
Watermarks with Collection-Level Control
Apply watermarks, preview them, and control watermark behavior where a gallery needs different treatment.
Mixed Photo and Video Delivery
Deliver videos alongside photos inside the same client gallery.
RAW-Friendly Delivery Workflow
Support many major RAW camera formats and pro image formats when workflows need more than JPEG-only delivery.
Feature breakdown
Compare the workflow, not only the price
Delivery Focus
SendPhoto: SendPhoto is stronger when the gallery is the final service layer. The product stays centered on privacy, organization, favorites, and easier downloads instead of adding website-builder choices to every delivery decision.
Format: Format can absolutely handle client galleries, but the platform assumes many photographers also want their public site, workflow tools, and client experience in one place.
Portfolio and Website Presence
SendPhoto: SendPhoto is not a portfolio builder. It is strongest when you already have a site or do not want your delivery tool to double as your website platform.
Format: Format is the better fit if you want your portfolio, public site, and client-facing gallery system bundled into one platform.
Client Gallery Controls
SendPhoto: SendPhoto adds delivery-specific controls like share expiration, auto-delete reminders, collection structure, and download-quality rules that work especially well once the gallery is ready to hand off.
Format: Format supports password-protected client galleries, favoriting, and downloads, so the basic private-gallery story is real. The difference is how much broader the surrounding platform is.
Workflow Breadth
SendPhoto: SendPhoto is intentionally narrower. That is a benefit for delivery-first photographers, but it is not trying to replace a website builder or a workflow suite.
Format: Format is stronger when you actively want the public site, client gallery, workflow, and digital-selling pieces connected inside one product.
Price-to-Scope Fit
SendPhoto: If your main need is private delivery, SendPhoto is easier to justify because you are not paying for portfolio-building or broader workflow extras you may barely use.
Format: Format pricing makes sense when the website layer matters. If you mainly need polished delivery, the platform can be broader than the job requires.
Real-world scenarios
Choose by the job the gallery has to do
Best fit: SendPhoto
Wedding Gallery Delivery
SendPhoto is the stronger fit when the client mainly needs a polished gallery with easier access, favorites, and downloads after the work is complete. Format can still handle the gallery, but its broader website and workflow surface is not always necessary for a finished delivery job.
Best fit: Competitor
Portfolio Site Plus Client Galleries
SendPhoto is better as a delivery layer than as an all-in-one web presence. Format is the better fit if you want a single system for your public portfolio and your private client galleries.
Best fit: SendPhoto
Commercial or Corporate Delivery
This is where delivery focus wins. SendPhoto stays close to the actual handoff instead of bundling a wider site-building workflow into the process. Format can do this, but the broader platform value matters less when the client just needs the finished gallery.
Best fit: Competitor
Solo Photographer Rebuilding Their Whole Online Presence
SendPhoto does not aim to replace a public portfolio website. Format is the stronger fit when the website itself is part of the decision and not just the delivery layer.
Overview
SendPhoto and Format both help photographers share work with clients, but they solve different versions of the same business problem. SendPhoto focuses on final delivery. Format combines a portfolio website, client galleries, and broader workflow tools in one platform.
That means the better choice depends less on which platform has more features and more on whether your public website belongs inside this decision at all.
The Core Difference: Delivery Layer vs Website-Centered Platform
SendPhoto is built around gallery delivery. The goal is to get finished work in front of clients cleanly, keep privacy under control, and make downloads easy.
Format is broader. Its public product pages position it as a photography website builder with client galleries and workflow features. That is valuable when your website and delivery tool should be the same product. It is less valuable when you only need the delivery layer.
Short Answer
Choose SendPhoto if you want lower-cost, delivery-first galleries without bundling in a portfolio builder.
Choose Format if your website, client galleries, and workflow tools should live in one system.
Check the tradeoff against SendPhoto pricing, gallery privacy controls, and Format's current portfolio and client-gallery pages before deciding.
Where SendPhoto Is the Better Fit
When Delivery Is the Main Job
If you already have a public site or do not care about bundling one into the same platform, SendPhoto is usually the cleaner choice. You pay for the client-delivery layer rather than the larger website stack.
When You Want Delivery Controls That Stay Close to the Gallery
SendPhoto is a better fit when you care about things like share expiration, collection-level organization, download-quality rules, and a simpler gallery handoff. Those are delivery-first controls, not site-builder features.
Where Format Is the Better Fit
When Your Website Is Part of the Buying Decision
Format is stronger if you want your public portfolio, your client galleries, and related workflow tools connected from the start. That can be a real advantage for photographers rebuilding their whole online presence.
When You Want a Broader Platform
Format's public pages also emphasize workflow tools beyond the gallery itself. If those extras are part of your day-to-day business, the broader platform can justify itself.
Pricing and Feature Reality Check
As of {reviewedAtLabel}, Format's public pricing page starts at $100 per year, while its client-gallery pages highlight password-protected galleries, favoriting, downloads, and design controls. That makes it a credible option if you want a website-first platform with client gallery features baked in.
But if your real need is to deliver finished galleries elegantly and keep the workflow simpler, SendPhoto is usually the better fit because it keeps the whole decision closer to the delivery job itself.
Final Verdict
Choose SendPhoto if you mainly want a focused client-delivery platform. Choose Format if the website, client galleries, and broader workflow stack all need to be part of the same platform decision.
Related reading
Keep comparing by workflow fit
SendPhoto vs SmugMug
Another website-plus-gallery decision with a broader platform on the other side
SendPhoto vs Zenfolio
Compare delivery-first galleries with another portfolio-oriented platform
Best Client Photo Delivery Platforms
See the wider shortlist if you are still comparing website and delivery stacks
Methodology and disclosure
This comparison is written from SendPhoto perspective and is meant to help photographers choose the right workflow. We compare delivery workflow, client experience, privacy controls, proofing fit, and pricing posture. Use this page to narrow the shortlist, then verify important purchase details on the vendor current pricing and documentation pages.